We were tasked with refreshing the image of the Simply Burger stores and bringing them up to date.

The aim was to create a fresh re-launch in the food and beverage industry with a new Simply Burger diner concept that stands out because it allows diners to get a better in store experience.

Customers can view, smell and hear their burgers being prepared, creating a true diner atmosphere. The use of natural materials to accent parts of the store and the use of a great variety of decorative plants, combined with the absence of partitions, creates a unique atmosphere for the customer.